August 2016 – Archer Digital

Monthly Archives: August 2016

6 Best Practices for your social media publishing

Social Media Marketing

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Believe it or not they WILL come around in time.

Social media despite it having the capability to reach hundreds of millions of users, it offers a platform where new clients can be found and existing clients nurtured and harnessed into loyal brand ambassadors who are proud to be associated with your brand and in that process they become sort of your marketers.

Once you decide to come around and do social media marketing, there are a whole bunch of factors you need to consider. Such as do you have a social media strategy? What will be your brand persona? How will your strategy line up with your business objectives? And many many more.

Web Design Kenya

Archer Designs Lead Developer Clint takes us through a few psychological fundamentals of what web design.

The goal of a website is to attract visitors, and then retain them as customers. However, in the budding arena of Internet businesses not many graphic designers and web designers in Kenya take into account the human element of web design.

Any designer worth his or her salt will know that the basis of a great web design is understanding the psychology of the target audience. The user has to be understood intrinsically to effectively navigate the choice of color, layout and message conveyed by the web design, and this can only be done through a careful plan that strategically orients the competitive intelligence to make the design effective.