May 2020 – Archer Digital

Monthly Archives: May 2020

5 Key Aspects A Brand Has to Have to Stand Out Online

Branding is about more than just using a name, displaying a logo, or quoting a slogan. During this tough time of COVID-19 its important to instill and reinforce the preference for a brand. Having in some cases where people can’t move as much as one would wish business are running towards the online world knowing branding is even more essential, as it gives a tangible face to your brand. It makes your presence on the Internet more appealing to visitors, who will then spend more time interacting with you.

How to ensure your Target Audience Recalls your Brand.

When you were growing up I am sure there are certain brands you used in the household and ended up calling them by the brand name, say for instance Colgate or Kiwi. Most us didn’t even know other brands existed. For the slightly younger guys there was a product by Blueband called Blueband Choco although it is no longer in the market, if Unilever decided to bring it back I assure you so many people would buy it because they remember it existed one time. That is what brand recall is, audiences remembering a brand when they need it even after it is long gone.

An Action Plan for your digital presence in the time of COVID-19

It’s no secret that the COVID-19 Pandemic has forced businesses into different ways of doing things. Businesses have been pushed towards digital transformations with the need for companies and their staff to work remotely and communication now taking to virtual platforms.

Leads us to think, are we ready for the digital transformation? What does it look like? How will it affect the way we look at our operations, our communication and even our service delivery? Some companies have been more prepared than others, with the uptake of some of the tools used for virtual communication, project management, collaboration and even service delivery.