The Digital Customer Experience

Digital advancements continue to cause major disruptions in how our customers experience our brands, products and services. What is your business doing to blossom in a world where customers have gone digital?

We are here to support you develop a new digital customer experience strategy or improve the existing one. This digital customer experience learning program equips everyone in business with practical skills. It is brought to you by:- Archer Digital & Evolve Consulting

Sign up today for session 2 scheduled for July 15th 1am to 1pm via zoom and let us support your digital customer journey from end-to-end.

Register Here

The Learning Outcome

It is expected that at the end of the training sessions the participants will gain knowledge, skills and attitudes in creating delightful experiences across the different digital channels and thus build a loyal customer base. The training incorporates practical sessions and on-the-job assignments

Session 1

Foundations of Exceptional Digital Customer Experiences

Fees: Ksh 3,500

Duration: 3 Hours

The Topics

  1. The Evolution of the Digital and Customer Era
  2. Introducing the Digital Customer Experience 
  3. Making the Digital Customer Experience Exceptional
  • The Strategy
  • The Tools
  • The Process
  • The People
  1. Developing a Plan of Action

Session 2

Developing a Digital Customer Experience Strategy

Fees: Ksh 5,000

Duration: 3 Hours

Key Topics

  1. Digital campaigns that enhance customer experience
  2. Digital Customer Journey Mapping
  3. Digital customer experience strategy development
  4. Integrating digital channels for optimal customer experience
  5. Managing and measuring the digital customer experience

About Course Facilitators

Alex Mwai – Digital Marketing Expert

Alex help SMEs and their teams find their way into the digital space and with the wealth of knowledge and support team we work on how to build brands better online.

With 7 years’ experience working with various brands, in various industries, Alex has garnered expertise in brand building online and continues influencing the change in business practices online in the East Africa Region, one business at a time.

Dr. Lucy Kiruthu – Customer Experience Expert

Lucy is a well-rounded management practitioner and business strategist on a mission to inspire positive change in business and society. Since 1998, Lucy helps fix the nuts and bolts of customer experience. She is the author of Customer Experience at its Best – A collection of 250 short thoughts that will transform your customer experience and is a weekly columnist of the daily nation smart Company insert.

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