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6 Best Practices for your social media publishing

Social Media Marketing

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Believe it or not they WILL come around in time.

Social media despite it having the capability to reach hundreds of millions of users, it offers a platform where new clients can be found and existing clients nurtured and harnessed into loyal brand ambassadors who are proud to be associated with your brand and in that process they become sort of your marketers.

Once you decide to come around and do social media marketing, there are a whole bunch of factors you need to consider. Such as do you have a social media strategy? What will be your brand persona? How will your strategy line up with your business objectives? And many many more.

Web Design Kenya

Archer Designs Lead Developer Clint takes us through a few psychological fundamentals of what web design.

The goal of a website is to attract visitors, and then retain them as customers. However, in the budding arena of Internet businesses not many graphic designers and web designers in Kenya take into account the human element of web design.

Any designer worth his or her salt will know that the basis of a great web design is understanding the psychology of the target audience. The user has to be understood intrinsically to effectively navigate the choice of color, layout and message conveyed by the web design, and this can only be done through a careful plan that strategically orients the competitive intelligence to make the design effective.

Keeping It Socially Simple – Archer Designs

Archer Designs Business Development Manager Charlie discusses some tips for keeping it socially simple and how to implement the strategy.

The sad truth is, if you don’t speak up in today’s world, you become easy to ignore. When it comes to social media in business, our company is a huge K.I.S.S. fan. Keeping It Socially Simple.

Social media is a great asset when used properly. Who doesn’t like to connect with an appreciative audience. However, for many businesses, maintaining a social strategy is a great source of stress.

Take a deep breath. Keep it simple. And dive in.

#NMGUnderSiege: The Plagiarism Case

Written by Alex Mwai

Over the weekend you might have seen the hashtag #NMGUnderSiege and just for a moment feared that terror was looming again in Kenya. You quickly try and switch on the TV to see if the case is being shown on your favorite station. Some of you might even have tuned in to the station under siege. Yes, that’s right. Station. But you can’t find the news anywhere on your local TV station.

Well in actuality the siege was happening at the media power house that is Nation Media Group (NMG). Don’t get me wrong, No armed gunmen or terrorists ran into the Nation Center, neither was there a suicidal maniac taking people hostage, this battle was on a front much more ethical than physical. It was a fight against copyright infringement.

Controversial Journalist Njoki Chege was on the forefront of a Plagiarism Case with an article she had posted on the Saturday Nation of July 16, 2016. The article attached below is claimed to have originally been posted by Sylvia Anne Hewlett an editor for the Harvard Business Review in her article ”The Real Benefit of Having a sponsor”

World Population Day 2016: Facts, figures and ‘investing in teenage girls’ theme

Written by Alex Mwai

In 1989, the Governing Council of the United Nations Development Programme recommended that 11 July be observed by the international community as World Population Day, a day to focus attention on the urgency and importance of population issues. To date there are over 7.4 billion people on earth today.

This year’s theme is “investing in teenage girls” who face a lack of school and early marriage and motherhood which leaves them vulnerable to illness, injury and exploitation.

Teenage girls around the world face enormous challenges. With many considered ready for marriage or motherhood, many are forced from school which damages their prospects for the future. Without a full education, girls are denied access to basic information about health and rights. Each year, 15 million girls are married before the age of 18 – which is roughly one every two seconds.

The best of Eid Mubarak Design ideas from within our agency

Written by Alex Mwai

EID Mubarak is here, so you better get ready! With Ramadhan coming to an end, it is time to start making all the prep work for the big day.

Eid Al-Fitr translates from Arabic as the ‘festival of breaking the fast’ and usually lasts for a number of days, involving a range of celebrations among families and friends who come together to eat and pray.

Traditionally, it is celebrated for three days and is an official holiday in all Muslim-majority countries.

Ramadan will end this year on or around Thursday July 7, depending on the sight of the moon.

Muslims will gather together at the mosque for a prayer, before spending the day with family or friends and wishing one another ‘Eid Mubarak’, or ‘Blessed Eid’.

At the office we made a little game to see who makes the best graphic to mark the end of the holy month of Ramadhan, and this is what guys came up with.

A Simple Guide to Writing a Memorable Speech

Written by Alex Mwai

So, you’ve been asked to give a persuasive speech. Hopefully, you don’t panic about that. The main thing you need to remember is that preparation is the key to success. Knowing how to write a persuasive speech and properly organize your ideas will save you from lots of troubles when it comes to delivering. So, make yourself a nice cup of tea and get ready to become the master of not just good speeches, but awesome ones.

Check out the infographic below from PapersMaster to learn the elements of a great topic, how to structure your speech to achieve the best response, how to construct the body to support your claim, how to prepare to give your speech, and tips for a successful delivery.

Traits That Define High-Performing Teams

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