Design – Archer Digital

Category: Design

5 Key Aspects A Brand Has to Have to Stand Out Online

Branding is about more than just using a name, displaying a logo, or quoting a slogan. During this tough time of COVID-19 its important to instill and reinforce the preference for a brand. Having in some cases where people can’t move as much as one would wish business are running towards the online world knowing branding is even more essential, as it gives a tangible face to your brand. It makes your presence on the Internet more appealing to visitors, who will then spend more time interacting with you.

What can Photoshop do for you?

Am pretty sure you have heard nooooo that’s must be photoshop, what if its just good photography skills and creativity? Who knows? But have you ever thought about what Photoshop can really do? So, lets take a look of what we are really talking about when it comes this unique software.

The Photoshop Troll Master, Sir James Fridman. A look at his funniest trolls.

Photoshop Troll Master

Got a photo that could use a little Photoshop magic? James Friedman is your guy. Just know that like a magic wish-granting genie, he’ll give you some twisted version of exactly what you asked for. It’s the kind of Photoshop trolling that is worthy of the internet hall of fame.

6 Reasons why we think the Premier League re-brand is a roaring success!

Premier League unveiled a new visual identity for post-Barclays era, and we think it’s a roaring success, this is why:

New visuals of the Premier league rebrand

The new Premier League visual identity, courtesy of DesignStudio, to be used from the 2016/17 season. The brand visuals had started being used early on in the year even before the premier league kicked off.

With such a monolithic presence on the world footballing landscape, this new rebrand has garnered worldwide attention and of course – as with all major rebrands – an outpouring of opinions.

The new visual identity is devoid of the previous sponsor Barclays, and as such a the new identity features a simpler layout – which interestingly doesn’t even include a football.

Social Media Marketing

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Believe it or not they WILL come around in time.

Social media despite it having the capability to reach hundreds of millions of users, it offers a platform where new clients can be found and existing clients nurtured and harnessed into loyal brand ambassadors who are proud to be associated with your brand and in that process they become sort of your marketers.

Once you decide to come around and do social media marketing, there are a whole bunch of factors you need to consider. Such as do you have a social media strategy? What will be your brand persona? How will your strategy line up with your business objectives? And many many more.

Keeping It Socially Simple – Archer Designs

Archer Designs Business Development Manager Charlie discusses some tips for keeping it socially simple and how to implement the strategy.

The sad truth is, if you don’t speak up in today’s world, you become easy to ignore. When it comes to social media in business, our company is a huge K.I.S.S. fan. Keeping It Socially Simple.

Social media is a great asset when used properly. Who doesn’t like to connect with an appreciative audience. However, for many businesses, maintaining a social strategy is a great source of stress.

Take a deep breath. Keep it simple. And dive in.

The best of Eid Mubarak Design ideas from within our agency

Written by Alex Mwai

EID Mubarak is here, so you better get ready! With Ramadhan coming to an end, it is time to start making all the prep work for the big day.

Eid Al-Fitr translates from Arabic as the ‘festival of breaking the fast’ and usually lasts for a number of days, involving a range of celebrations among families and friends who come together to eat and pray.

Traditionally, it is celebrated for three days and is an official holiday in all Muslim-majority countries.

Ramadan will end this year on or around Thursday July 7, depending on the sight of the moon.

Muslims will gather together at the mosque for a prayer, before spending the day with family or friends and wishing one another ‘Eid Mubarak’, or ‘Blessed Eid’.

At the office we made a little game to see who makes the best graphic to mark the end of the holy month of Ramadhan, and this is what guys came up with.