Archer Designs had worked with Space Global in the past while it was still DIPEK and we had a strong understanding of their values and commitment to reaching greater heights by expanding into the larger East African region. The SPACE global brand and marketing focused on three key messages – the ease of the business for any individual, the freeness of doing that business in any location and at any given time and the affordability/inexpensiveness of their product.

The target market ranged from young, old professionals to boomers looking to get a business going

Archer Designs developed the logo and brand – professional but soft with natural elegant colours. From there a complete marketing campaign that spanned over 6 months included print collateral, signage, advertising, e-marketing campaigns, and social media including online publications to help their clients to expect and understand the rebrand.