The Psychology of Web Design – A Kenyan View
Web Design Kenya
Archer Designs Lead Developer Clint takes us through a few psychological fundamentals of what web design.
The goal of a website is to attract visitors, and then retain them as customers. However, in the budding arena of Internet businesses not many graphic designers and web designers in Kenya take into account the human element of web design.
Any designer worth his or her salt will know that the basis of a great web design is understanding the psychology of the target audience. The user has to be understood intrinsically to effectively navigate the choice of color, layout and message conveyed by the web design, and this can only be done through a careful plan that strategically orients the competitive intelligence to make the design effective.