Articles Tagged with: Online Marketing

10 Good Reasons your company’s needs a blog & how it will help with your online marketing

Reasons your company needs a blog!

Blogging is one of the most valuable tools that businesses have to engage with customers and help build on their online marketing goals.

Blogging, especially when combined with social media, is a common and powerful way to promote your business online, but there are still many small businesses that are hesitant to make the jump and start a business blog.

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The Psychology of Web Design – A Kenyan View

Web Design Kenya

Web Design Kenya

Archer Designs Lead Developer Clint takes us through a few psychological fundamentals of what web design.

The goal of a website is to attract visitors, and then retain them as customers. However, in the budding arena of Internet businesses not many graphic designers and web designers in Kenya take into account the human element of web design.

Any designer worth his or her salt will know that the basis of a great web design is understanding the psychology of the target audience. The user has to be understood intrinsically to effectively navigate the choice of color, layout and message conveyed by the web design, and this can only be done through a careful plan that strategically orients the competitive intelligence to make the design effective.

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