The SME Digital Marketing Masterclass

The Masterclass is meant to help Owner Led SMEs understand and have a clear strategy of how they can use digital marketing to unlock acquisition and retention strategies to keep your business profitable.

Every First Thursday Poster Digital Masterclass

Why Invest in The Masterclass

UNDERSTAND THE OPPORTUNITIES IN DIGITAL

Gain a good understanding of the digital marketing landscape and the opportunities it presents.

DEEP GAP ANALYSIS & FINDING SOLUTIONS

Identify gaps in how you currently are using digital platforms and how to solve them.

IMPLEMENTATION GUIDELINE

Guided action plan on what to Commit towards the improvement of our online presence and customer journeys.

IMMEDIATELY ACTIONABLE 3 MONTH STRATEGY

The afternoon workshop commits to present an impactful strategy with actionable acquisition and retention initiatives.

Sign up today, sessions happen every first Thursday of the month, at a physical workshop held at SNDBX, Chania Avenue, Kilimani.

CLICK HERE FOR FURTHER INQUIRIES VIA WHATSAPP

The Masterclass Explainer Video

Is your business suffering from low customer engagements and sales that are preventing your business from growing?

Our full-day digital marketing masterclass is the perfect solution for you!

In just one day, you’ll learn the most important components of digital marketing and practical digital marketing strategies that you can implement immediately to help you take your business to the next level!!
Don’t miss out on this unique opportunity to learn from industry experts with over 8 years of experience and 3000+ businesses trained.

About Course Facilitators

Alex Mwai – Digital Marketing Trainer & Strategist

Alex Mwai is the founder of Archer Digital, a fully-fledged digital transformation organization that supports Small & Medium Growing Businesses to digitally transform their ventures to meet the ever so growing needs of the markets they are in. By partnering with them, Archer Digital provides customized digital solutions backed by a team of professionals to help brands grow brand awareness, acquire audiences, retain customers, and build brand loyalty.

He is a certified Digital Strategist with different suites of platforms including Facebook’s family of apps, Google, LinkedIn and Hootsuite. He supports his clients to thrive using proven strategies that are tried and tested in practice everyday at Archer and for over 5 years and over 80 Small and Medium Enterprises going through implementation with his team.

He has been working with organizations for over 10 years across sectors – International Trade, Retail, FMCG, Consultancy, B2B Businesses; and geographies – Kenya, Tanzania, Uganda, South Africa, Nigeria, Sierra Leonne, Cameroon, USA, UK and Australia.

Alex has designed digital strategies to deliver solutions that foster sustainable digital transformation for businesses of all sizes from as small as self-employed businesses to large organizations of 1000+ employees and even government institutions. He’s undertaken numerous digital courses and continues to study to remain relevant and impactful to the businesses he works with.

Francisca Mathai – Digital Trainer & Social Content Strategist

Francisca is a bubbly and dynamic digital marketing specialist and trainer with a passion for helping businesses thrive in the ever-evolving world of social media. With proficiency in Facebook, LinkedIn, Twitter, Social Pilot, Instagram, TikTok, and Ads Manager.

Francisca is a true master of the digital marketing universe. She’s not just a digital marketing expert; she is also a certified digital trainer with the Meta Boost Program Africa. Her training sessions are always informative, engaging, and tailored to the unique needs of each business. With her expertise, Francisca has trained over 1000 organizations, helping them unlock their potential through social media.

What sets Francisca apart is her commitment to staying up-to-date on the latest digital marketing advancements. Her passion for digital marketing progress and advancements drives her to use her expertise to assist businesses in achieving their growth goals.
If you’re looking for a digital marketing specialist and trainer who is passionate about helping businesses thrive in the digital age, Francisca Mathai is the one to call. She is dedicated to empowering businesses to take their social media strategies to the next level and achieve their goals with measurable results.

Beatrice Kahara – Digital Trainer & Social Content Strategist

Beatrice is a fiery digital marketing expert with over 6 years of experience. She has worked with diverse SMEs in industries such as Cybersecurity, Fintech, and Retail, helping them to achieve and exceed their online goals.

Beatrice’s educational background in advertising and marketing has provided her with a solid foundation to become the digital marketing expert that she is today. She understands the ins and outs of what it takes to create successful marketing campaigns, and she’s not afraid to get her hands dirty to make it happen.

When it comes to her work. She’s intuitive, creative, and always strives to do better. Her clients love working with her because she’s able to take their vision and turn it into a reality. She approaches digital marketing with a sense of curiosity and wonder, always looking for new and innovative ways to help her clients. Beatrice is now on a mission to train and support business owners who want to take their digital marketing game to the next level. She’s excited to share her knowledge and skills with business owners who want to navigate the ever-changing digital landscape and make the most of it.

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