­Branding is about more than just using a name, displaying a logo, or quoting a slogan. During this tough time of COVID-19 its important to instill and reinforce the preference for a brand. Having in some cases where people can’t move as much as one would wish business are running towards the online world knowing branding is even more essential, as it gives a tangible face to your brand. It makes your presence on the Internet more appealing to visitors, who will then spend more time interacting with you.

1. Choose the right channels

it’s all about being in the right place at the right time and the fundamental rule of high-performing content is to position your messaging in front the most receptive eyes. There are an incredible number of channels available for content distribution these days, ranging from Facebook to YouTube. Each has its own network of visitors and methods for consumption and If you want your content to reach its full potential, you must create content specifically geared towards the outlets where your audience engagement is at its peak.

At first, this will require a good amount of research and testing and you’ve got to take into account the nature of your business and learn where exactly your target customers are spending their time.

Start by looking at your competitors and where is the bulk of their engaging content being published.

2. Social Media post toolkit for images

Did you know that visual content is 40 times more likely to get shared on social media? This means that the images you attach to your social posts need to really stand out. How do you do that? A post toolkit, but how do you go about it:

  • Stock photos

­Not everyone has access to photographers or have the time to create their own images, although that would be the most ideal way to generate photos. it’s important to understand how to use stock photos but remember to use stock photos with caution. Stock image sites are created for exactly t­his purpose because It can be difficult to have a fresh stream of picture perfect images for your business.

  • Graphic design

Graphic design is the important step but doesn’t require you to blow the entire year’s marketing budget and hire a full-time graphic designer. Its all about is the ability to add text or logos to an image. This will help to brand your style even if just a few elements of graphic design, your followers will have better brand recognition. This can be especially useful on Instagram, as images are the first thing a user sees.

  • Style consistency

A topic that has come up time and time again is consistency. consistency is just as important for the images you use. Some of the biggest brands and their social presence such as      ­Coca-Cola uses mostly red and white in their posts, this makes it easy for followers to identify which posts are from Coca-Cola before even looking at who posted the image. Consistency gives followers proper expectations from your businesses’ social media strategy.

3. Remember that the best business card ever is your website

Your website is the best place for displaying your branding in a complete and structured way. Once you have already selected your core values, there comes the huge challenge of transmitting them in the best possible way and using it to show your story to your target group. The users will look at your website after seeing banners of your brand on other medias. The advantage is that you own its content from A to Z in the website, you control of the information flow and you are in a position to guide the visitor according to your objectives. 

There has to be a consistent and seamless bridge from your communication on the Internet to your website. If the result is convincing, your visitors will spend more time with your brand and remember it. Your marketing will then represent investment, as opposed to pure expenditure.

4. Create conversations and interactive content

Online branding allows a high level of interactivity and this can be developed though videos but also through small conversations where the user gets to interact with your content. 

A greater the relationship mostly depends on more collaborative the content you create and you build between your users and your brand, the stronger your brand becomes. The fact that you are suggesting a living experience, the users will also spend more time with your brand and will be talk more about his or her experience to relatives and friends, creating a viral effect. In addition, providing more collaborative conversations invests your brand with an image of openness.

5. Translate your unique branding into a variety of supports

One of the biggest challenges of branding campaigns consists of taking into account this diversity of the website overriding the other online supports like social media pages, banners on other websites, or content marketing on partners’ platforms keeping in mind each one has its own specificities. The objective is to offer your content multiple perspectives which have to appear internally consistent, despite the variety of platforms. This contributes to a human image of the brand and recreates the direct contact we may have with the audience while comfortably seated at home. The core values remain, only the form changes.