5 Tips to Spruce up your Online Marketing this Valentine’s Day

It’s the season of love and it’s all over the internet! Yes we’ve all seen them, the flyers, the posters, the e-cards ‘Valentine’s specials’. 

As a business owner, whether you believe in the season or not, it is a trendy item online and people love to participate! So we’re here to help you get some great guidelines around sprucing up your online marketing this Valentine’s Day!

1. Obviously on Number one is Sharing The Love

Romance is in the air, and you can capitalize by showing your customers that you love them. Take Valentine’s Day as an opportunity to exhibit your appreciation for customers.

From simple things such as one off promotions or discounts, to even a simple caring message to your fans, you can show them that they matter to you.

2. Get some Engagement Going!

This is prime time to use those social media pages to get some engagement. Competitions and polls could be top of mind! Ask them to share something, and give one of your products as a prize to the participant that has the best story.

3. Advertise on Social Media

Using paid Advertising on key social media networks like Facebook, Twitter, Instagram or LinkedIn extends your reach to those who are yet to follow you. Always think what goal you want to achieve with each campaign; for example you may want to increase visits to your website, engagements, new followers or leads etc. Focus on products and services that are in high demand on Valentine’s Day and keep it consistent with your social media strategy.

4. Make with what you can if you’re limited for time!

If you hadn’t prepared anything on time, you may opt for a simple greeting of your followers on Valentine’s Day. You can show the romance on your social media profiles by creating a sweet image or video to post on the day.

5. Don’t Forget the Singles!!!!!!!

A vastly untapped market, the singles on the day occasionally have lots of buying power, occasionally even spending more than the couples. Not everyone has a partner on Valentine’s Day, and just because someone is single on Valentine’s Day, doesn’t mean they can’t celebrate – so it’s a smart move to market to this audience!

And that’s it for our tips on how to spruce up your online marketing this Valentines! Go forth and apply to your business!