Digital Marketing – Archer Digital

Category: Digital Marketing

An Action Plan for your digital presence in the time of COVID-19

It’s no secret that the COVID-19 Pandemic has forced businesses into different ways of doing things. Businesses have been pushed towards digital transformations with the need for companies and their staff to work remotely and communication now taking to virtual platforms.

Leads us to think, are we ready for the digital transformation? What does it look like? How will it affect the way we look at our operations, our communication and even our service delivery? Some companies have been more prepared than others, with the uptake of some of the tools used for virtual communication, project management, collaboration and even service delivery.

5 Tips to Spruce up your Online Marketing this Valentine’s Day

It’s the season of love and it’s all over the internet! Yes we’ve all seen them, the flyers, the posters, the e-cards ‘Valentine’s specials’.

As a business owner, whether you believe in the season or not, it is a trendy item online and people love to participate! So we’re here to help you get some great guidelines around sprucing up your online marketing this Valentine’s Day!

Get your business ranking on Google! Forget the yellow pages!

Are you spending more money on your Yellow Pages ads than Internet marketing? Why? Do more of your customers use the yellow pages than the Internet?

An In-depth Analysis of a Perfect Blog Post [Infographic]

THE ANATOMY OF A PERFECT BLOGPOST

What elements should every blog post include? Check out this infographic on the anatomy of a perfect post to find out.

There’s no doubt a blog can turn out to be a huge success. For your business’ digital marketing efforts, or simply to even get a following from writing what you love doing.

But running a successful blog can be a hustle especially when you don’t know where to start or how to go about it. [P.S. We have a recent blog that has some tips on how to make a great blog. There are 10 tips on avoiding beginner mistakes. Full Post HERE]

Hence we wrote you this blog to show you there’s no need to write a mediocre blog post for the sake of hitting a deadline. Considering audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt.

10 Beginner Blogger Blunders and How To Avoid Them

The 10 Beginner Blogger Blunders and How To Avoid Them

One of the best ways to share your passion with the world and enjoy it yourself is through blogging. If you have found your passion or think you know what it might be, blogging about it and sharing great content with readers is one of the best ideas you can have.

Web Design Kenya

Archer Designs Lead Developer Clint takes us through a few psychological fundamentals of what web design.

The goal of a website is to attract visitors, and then retain them as customers. However, in the budding arena of Internet businesses not many graphic designers and web designers in Kenya take into account the human element of web design.

Any designer worth his or her salt will know that the basis of a great web design is understanding the psychology of the target audience. The user has to be understood intrinsically to effectively navigate the choice of color, layout and message conveyed by the web design, and this can only be done through a careful plan that strategically orients the competitive intelligence to make the design effective.

An Action Plan for your digital presence in the time of COVID-19

5 Tips to Spruce up your Online Marketing this Valentine’s Day

Why Your Business Must Be on the First Page of Google

An In-depth Analysis of a Perfect Blog Post [Infographic]

10 Beginner Blogger Blunders and How To Avoid Them

The Psychology of Web Design – A Kenyan View