When you were growing up I am sure there are certain brands you used in the household and ended up calling them by the brand name, say for instance Colgate or Kiwi. Most us didn’t even know other brands existed. For the slightly younger guys there was a product by Blueband called Blueband Choco although it is no longer in the market, if Unilever decided to bring it back I assure you so many people would buy it because they remember it existed one time. That is what brand recall is, audiences remembering a brand when they need it even after it is long gone.
Below are five tips to ensure that your audience remembers you especially during this hard time.
Engage with your audience
This is the time to get in tune with your audience’s needs. Try your best to keep them in mind when making decisions and creating content.
How do you do this?
- By conducting polls on social media
- Constantly checking on insights, this will help you figure out what kind of content your audience is receptive to
- Keep your communication lines open. Let them know that they can come to you whenever for whatever
- Respond to inquiries promptly
Invest in your online image
At the moment traditional forms of marketing are failing because most of their cliental are at home so things like billboards are being rendered almost useless. This is the time to fix your online presences, if your website has not been working efficiently, get a good web developer, fix that logo, make sure you can be found on a simple google search to ensure that you are standing out. On social media post attention grabbing content.
Target Reach
Gone are the days you would depend on people to visit your stores without fail. Right now it pays to spend so as to get to your target market. Study your target market and make sure you are using the right channels to reach them. We assure you the return on investment will be worth it.
Educate your audience
People are easily bored by repetitive content, say you keep telling people to buy what you are selling all the time it becomes monotonous and they might even end up unfollowing you. Try your best to educate your audience on what your brand is about and other things that relate to it, you could also touch on current trends and affairs to keep things interesting. Add value.
Be authentic
Once you are equipped with the right knowledge about your audience it is time for you to create content that they can relate to. As Kenyans we are accustomed to the habit of monkey see monkey do. This technique might not be effective online. Seek authenticity online and make sure what you are putting online is fresh content.
Following the above tips will put you at the top of your game and ensure that your target market will remember you as a brand.
