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Digital Marketing Kenya – Archer Digital
Articles Tagged with: Digital Marketing Kenya

5 Tips to Spruce up your Online Marketing this Valentine’s Day

It’s the season of love and it’s all over the internet! Yes we’ve all seen them, the flyers, the posters, the e-cards ‘Valentine’s specials’. 

As a business owner, whether you believe in the season or not, it is a trendy item online and people love to participate! So we’re here to help you get some great guidelines around sprucing up your online marketing this Valentine’s Day!

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An In-depth Analysis of a Perfect Blog Post [Infographic]

THE ANATOMY OF A PERFECT BLOGPOST

What elements should every blog post include? Check out this infographic on the anatomy of a perfect post to find out.

There’s no doubt a blog can turn out to be a huge success. For your business’ digital marketing efforts, or simply to even get a following from writing what you love doing.

But running a successful blog can be a hustle especially when you don’t know where to start or how to go about it. [P.S. We have a recent blog that has some tips on how to make a great blog. There are 10 tips on avoiding beginner mistakes. Full Post HERE]

Hence we wrote you this blog to show you there’s no need to write a mediocre blog post for the sake of hitting a deadline. Considering audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt.

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10 Good Reasons your company’s needs a blog & how it will help with your online marketing

Reasons your company needs a blog!

Blogging is one of the most valuable tools that businesses have to engage with customers and help build on their online marketing goals.

Blogging, especially when combined with social media, is a common and powerful way to promote your business online, but there are still many small businesses that are hesitant to make the jump and start a business blog.

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Social Media for Business to Business(B2B) Marketing

social-media-for-b2b

Are you unsure about putting your business online because your target clients are other businesses? Do you feel social media is best used by those who are targeting individual users rather than companies? Well, you are not alone. Your worries are most businesses worries. However, these worries are unfounded.

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Say more on Twitter! Usernames & images will no longer count against 140-character limit

Twitter Updates Policies

Twitter lets you say more with the same charcter limit

Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages. It’s expanding the number of things you can post in a 140-character tweet, without expanding the number of characters.

It plans to do so within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit.

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6 Best Practices for your social media publishing

Social Media Marketing

Social Media Marketing

 

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Believe it or not they WILL come around in time.

Social Media MarketingSocial media despite it having the capability to reach hundreds of millions of users, it offers a platform where new clients can be found and existing clients nurtured and harnessed into loyal brand ambassadors who are proud to be associated with your brand and in that process they become sort of your marketers.

Once you decide to come around and do social media marketing, there are a whole bunch of factors you need to consider. Such as do you have a social media strategy? What will be your brand persona? How will your strategy line up with your business objectives? And many many more.

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