It integrates marketing with mobile technology
Kenya has a 91% penetration of mobile subscriptions compared to the rest of the African countries which are at 80%. To add on to these statistics, Kenya has the highest share of mobile internet usage compared to desktops. This clearly shows that Kenyans are online and on their phones almost all the time. Digital marketing assists you to reach out to these individuals and it also facilitates interaction with your target audience
Levels the playing field for SMEs
It has assisted SMEs to market their products and services on a budget and reach a much larger audience. It brings the consumer to you. Using the various tools incoming traffic passes through a conversion funnel from a lead to a sale. SMEs using digital marketing techniques will have 3.3 times better chance of expanding their workforce and business.
It is more cost effective
On Facebook you can run an ad for as low as $1 which is equivalent to ksh 100. According to internet world stats, approximately, 7million Kenyans, 6 million Tanzanians, 2.6 million Ugandans are subscribed on Facebook as of September 2019. An individual can spend up to 3 hours a day on social media. Once one understands the scoop of your audience then you understand how cost effective it is to put your business out there via digital marketing.
Digital marketing keeps a track record and is elastic
Digital marketing works in real time, this assists in showing what results were yielded from the various tools used. Through this, it shows which is the best tactic that yields more results. One can easily change tactics to suit the target audience. With the dynamic changing trends, one is able to learn and develop a suitable marketing strategy to use for their business.
One can contract a digital marketing agency on a retainer
A digital marketing agency gives various services in relation to what your business needs. They get to learn about and develop innovative and creative successful marketing strategies. I’mYou are able to tap into this creativity and use their tools to generate successful yields. You should keep in mind that digital marketing is gradual but sure growth with either an agency or hiring an internal digital marketer.
Digital marketing is the way to go for your sales and marketing strategy. It has a very promising future and will be good aid for your business.
